About Google Adsense

Google AdSense       

Google AdSense is an ad serving application run by Google Inc. Website owners can register in this program to enable text, image, and video advertisements on their websites. These advertisements are administered, sorted, and maintained by Google, and they can generate revenue on either a per-click or per-impression basis. Google beta testeda cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClickoffering (also owned by Google) In Q1 2011, Google earned US$2.34 billion ($9.36 billion annualized), or 28% of total revenue, through AdSense.

Types

AdSense for Feeds

In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS andAtom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from."

AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.

AdSense for Feeds remained in its beta state until August 15, 2008, when it became available to all AdSense users.

AdSense for search

A companion to the regular AdSense program, AdSense for search, allows website owners to place Google Custom Search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares 51% of the advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked; AdSense does not pay publishers for regular searches.

AdSense for mobile content

AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website. Instead of traditional JavaScript code, technologies such as PHP, ASP and others are used.

AdSense for domains

AdSense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant or not in use. AdSense for domains is currently being offered to all AdSense publishers, but it wasn't always available to all.

AdSense for video

AdSense for video allows publishers with video content to generate revenue using ad placements from Google's extensive Advertising networkincluding popular YouTube videos.

How AdSense works

v    The webmaster inserts the AdSense JavaScript code into a webpage.

v    Each time this page is visited, the JavaScript code uses inlined JSON to display content fetched from Google's servers.

v    For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)

v    For site-targeted advertisements, the advertiser chooses the page(s) onwhich to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.

v    For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service. The referral program was retired in August 2008.

v     Search advertisements are added to the list of results after the visitor performs a search.

v    Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

Google AdSense Program Policies

Publishers that agree to the online AdSense Terms and Conditions are required to adhere to the following policies, so please read them carefully. If you fail to comply with these policies without permission from Google, we reserve the right to disable ad serving to your site and/or disable your AdSense account at any time. If your account is disabled, you will not be eligible for further     participation in the AdSense program.

Because we may change our policies at any time, please check here often for updates. Pursuant to our online Terms and Conditions, it's your responsibility to keep up to date with, and adhere to, the policies posted here. Exceptions to these policies are permitted only with authorization from Google.

Invalid Clicks and Impressions

Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods.

Encouraging Clicks

Publishers may not ask others to click their ads or use deceptive implementation methods to obtain clicks. This includes, but is not limited to, offering compensation to users for viewing ads or performing searches, promising to raise money for third parties for such behavior or placing images next to individual ads.

Content Guidelines

Publishers may not place AdSense code on pages with content that violates any of our content guidelines. Some examples include content that is adult, violent or advocating racial intolerance. 

Copyrighted Material

AdSense publishers may not display Google ads on webpages with content protected by copyright law unless they have the necessary legal rights to display that content. Please see our DMCA policy for more information.

Webmaster Guidelines

AdSense publishers are required to adhere to the webmaster quality guidelines.

View excerpts

Traffic Sources

Google ads may not be placed on pages receiving traffic from certain sources. For example, publishers may not participate in paid-to-click programs, send unwanted emails or display ads as the result of the action of any software application. Also, publishers using online advertising must ensure that their pages comply with Google's Landing Page Quality Guidelines. 

Ad Behavior

AdSense code may not be altered, nor may the standard behavior, targeting or delivery of ads be manipulated in any way that is not explicitly permitted by Google. This includes but is not limited to the following: clicking Google ads may not result in a new browser window being launched, nor may Google ads be placed in an IFRAME.

Ad Placement

Publishers are encouraged to experiment with a variety of placements and ad formats. However, AdSense code may not be placed in inappropriate places such as pop-ups, emails or software. Publishers must also adhere to the policies for each product used. 

 Site Behavior

Sites showing Google ads should be easy for users to navigate. Sites may not change user preferences, redirect users to unwanted websites, initiate downloads, include malware or contain pop-ups or pop-unders that interfere with site navigation.

4 Tips To Double Adsense Earning

Most of the webmasters are aware of google adsense program to make money from website or blog. If you are one of them, you are at the right place. Google adsense has given opportunity to make money online to all the webmasters by sharing some space on your webpage for google ads. You visitors click on the ads and you get paid. It looks so simple to earn like this, isn’t it?

But, wait, it is not just enough to put ads on your site and wait for the visitors to click on them. There are many ad optimization tips for google adsense, which can range your online income from nothing to thousands. Below I have mentioned top 4 (four) tips to optimize your ad placement so that you can notice the change and make more money from adsense.

1. Which Ad format is best? 

Answer to this question depends on the research and experience, but standard is big square box, either 300×250 or 336×280. This ad format is proven well in high ctr (Click thorough rate). I recommend using two boxes per page in total of 3 allowed by Google adsense policy. You can also try another format and find out which one performs well for your site and your visitors.

2. Position of Ad on your webpage. 

Standard rule is “Never place Google ads in bottom of page or page below the visible area”, ads should be always visible without scrolling your webpage. Best place to put ads is between your article title and content, near the top menubar, or any other area that you may think can grab visitor’s attention. You should also use vertical ad format Wide Skyscraper (160×600) in your left or right side bar. You can also use Leaderboard (728 x 90) exactly below the header of your site.

3. Color scheme of ads.

 This is the most affective part of the ad optimization. Ads should not look like ads. Yes, you have to format ad colors to match the color theme of your web page. I mean, always use same background color in ad background and border, same link color in your ad titles, same text color in ad texts. In short, ads should be look like integrated content of your site. It does not matter that visitors know this is ad or not, they just click, you get earned. Another thing I have noticed in my experience is most of the people are habited to take blue color as links ( as it is default link color), so it can also help you to follow the standards of white background, blue link color and black text color. It can help you increase your CTR of Google ads and hence your online income.

4. Automatic Insertion. 

You can also use automatic insertion of adsense code using server side include, php, asp etc. If you do not know, what is this all about, don’t worry and contact your webmaster. This may reduce your job if you are using page generator tools. You may also automate this with plugins, if you are using cms platform like wordpress, joomla, droople. Try to concentrate ads position near the rich content.

More Information about Google Adsense then click these sites:

http://www.wolf-howl.com/22/google-adsense-forums-blogs-and-resources/

http://en.wikipedia.org/wiki/AdSense
https://www.google.com/adsense/support/?sourceid=asos&subid=ww-ww-et-u2u_breadcrumb&medium=link
http://www.articlealley.com/define-adsense-and-niche-websites-601868.html
http://www.iwebtool.com/what_is_adsense.html
http://whatis.techtarget.com/definition/0,,sid9_gci1180205,00.html
http://google.about.com/od/googleproducts/g/adsensedef.htm
http://talk.thewebhostingdir.com/wordpress-discussion/23875-can-we-use-adsense-wordpress-com-blog.html